Pune has rapidly emerged as a key hub for market research firms, driven by its strategic location, skilled talent pool, and thriving business ecosystem. As companies across industries seek deeper consumer insights and data-driven decision-making, market research companies in Pune provide expertise in analytics, customer behavior studies, competitive intelligence, and trend forecasting.
These firms help organisations understand evolving market dynamics, identify growth opportunities, and reduce business risks. Offering services such as qualitative research, quantitative surveys, data analytics, and industry benchmarking, Pune-based firms combine domain expertise with advanced tools to deliver accurate, actionable, and strategic business insights.
Why Market Research Is Important To Pune Businesses
Market research plays a crucial role in helping Pune businesses stay competitive in an increasingly dynamic and data-driven marketplace. As Pune continues to grow as an IT, manufacturing, education, and startup hub, companies must understand changing consumer preferences, industry trends, and competitive landscapes.
Market research provides valuable insights into customer behavior, pricing strategies, demand patterns, and brand perception. It helps businesses reduce risks before launching new products or entering new markets. For startups and established enterprises alike, research-driven decisions improve marketing effectiveness, operational planning, and long-term growth strategies.
In a city with diverse industries and evolving customer expectations, relying on accurate data rather than assumptions enables smarter investments and better resource allocation. Ultimately, market research empowers Pune businesses to innovate confidently, respond quickly to market shifts, and build sustainable competitive advantages.
Market Research Essentials for Pune Businesses
- Clear Research Objectives: Define specific business goals before starting research. Clear objectives ensure focused data collection and meaningful, actionable insights for decision-making.
- Understanding Target Audience: Identify customer demographics, preferences, buying behavior, and expectations to design products and services that truly meet market needs.
- Competitive Analysis: Study competitors’ pricing, positioning, strengths, and weaknesses to identify gaps and create differentiated strategies in Pune’s competitive environment.
- Choosing the Right Methodology: Select appropriate research methods such as surveys, interviews, focus groups, or data analytics based on business objectives.
- Data Collection & Accuracy: Gather reliable data from credible sources to ensure insights are valid, relevant, and useful for strategic planning.
- Market Trends & Industry Insights: Monitor local and national industry trends to anticipate demand shifts and adapt strategies proactively.
- Actionable Implementation: Convert research findings into practical business strategies, marketing plans, and operational improvements for measurable growth.
List of Top 15 Market Research Companies In Pune
1. NielsenIQ
- Address: Block 1, International Tech Park, 9th Floor, Wing 1 and 2, Pune Maharashtra 412207, India
- Phone: +44 7885 226 683
- Founded: 1923
- Website: https://nielseniq.com/global/en/
NielsenIQ is a consumer intelligence firm with worldwide presence that offers factual information about the performance of the retail and the conduct of customers and buyers. It operates in Pune and provides business support in terms of advanced analytics, market measurement, and predictive intelligence.
The company deals with research in the FMCG, retail, and consumer goods, enabling the brand to know the purchasing behavior and to maximise its product strategy. Its solid datasets and technology based tools help organisations to make sure decisions.
Through a blend of international know-how and local market experience, NielsenIQ has a large role to play in developing data-driven growth initiatives to support businesses in competitive markets.
- Industry: Consumer Intelligence & Retail Analytics
- Company Size: 10,000+ employees
- Founder: Arthur C. Nielsen Sr.
Services Offered:
- Retail measurement and analytics
- Consumer behavior insights
- FMCG market tracking
- Brand performance analysis
- Shopper intelligence solutions
- Predictive analytics tools
- Global market data services
- Competitive benchmarking
2. Kantar
- Address: 1st Floor, Pride Parmar Gallery, Sadhu Vaswani Chowk, Connaught Road, Koregaon Park, Pune-411001, Maharashtra
- Phone: +8621 2287 0253
- Founded: 1992
- Website: https://www.kantar.com/
Kantar is a global data, insights and consulting firm that is highly located in Pune. It has brand strategy, consumer behavior analysis, media research and innovation consulting services.
Kantar assists companies to decode the customer attitudes and the new trends in order to influence the marketing effectiveness. Its research solutions are a combination of both qualitative and quantitative methods and sophisticated analytics.
Kantar, which serves a variety of industries such as the FMCG, healthcare, and technology, offers actionable intelligence to assist organisations in their sustainable growth through product development, optimization of advertising and long-term business planning.
- Industry: Market Research & Brand Consulting
- Company Size: 30,000+ employees
- Founder: Eric Salama (Former CEO, key leader)
Services Offered:
- Brand strategy consulting
- Consumer insight research
- Media and advertising analytics
- Innovation and product testing
- Customer experience research
- Data analytics solutions
- Public opinion research
- Market segmentation studies
3. Ipsos
- Address: 3+3A, 1st floor, Wing-B, Saishwar, Narayan Peth, Pune – 411030, Maharashtra
- Phone: +91 22 66208000
- Founded: 1975
- Website: https://www.ipsos.com/en-in
Ipsos is a well-known and established market research company that provides other research and consulting services throughout the world. In Pune, it assists companies by opinion polling, customer experience research, brand tracking, and public affairs research.
Ipsos is a company that employs scientific approaches and data analytics in order to provide precise and trustworthy information. The company operates in industries that include healthcare, retail, automotive, and finance.
With its ability to give profound consumer insights and strategic advice, Ipsos can help companies to improve brand execution, increase customer interaction, and solidify competitive placement in the dynamic markets.
- Industry: Market Research & Consulting
- Company Size: 18,000+ employees
- Founder: Didier Truchot
Services Offered:
- Public opinion polling
- Customer satisfaction studies
- Brand health tracking
- Healthcare research
- Social and political research
- Market entry analysis
- Advertising effectiveness studies
- Data-driven strategic consulting
4. MarketsandMarkets
- Address: Tower B5, office 101, Magarpatta SEZ, Hadapsar, Pune-411013, India
- Phone: +1-888-600-6441
- Founded: 2009
- Website: https://www.marketsandmarkets.com/
MarketsandMarkets is a local research and consultancy company based in Pune and is specialised in B2B market intelligence, making it one of the prominent market research companies in Pune. It offers syndicated reports, custom research, and growth consulting services in industries such as healthcare, automotive, IT, and chemicals.
The company is associated with in-depth industry research, competitive environment analysis, and detailed insights into emerging technologies. MarketsandMarkets focuses on identifying high-growth opportunities and supporting organisations in making strategic investments.
Its fact-based strategy and strong industry expertise make it a reliable partner for businesses seeking to expand into global markets.
- Industry: B2B Market Intelligence
- Company Size: 1,000–5,000 employees
- Founder: Sachin Salunkhe
Services Offered:
- Industry-specific research reports
- Market forecasting and sizing
- Competitive landscape analysis
- Growth opportunity mapping
- Emerging technology insights
- Custom consulting projects
- B2B demand analysis
- Strategic advisory services
5. Grand View Research
- Address: Office No. 705, A Wing, 7th Floor, Amar Business Zone, Veerbhadra Nagar, Baner, Pune, MH, 411045 India
- Phone: +918956380888
- Founded: 2014
- Website: https://www.grandviewresearch.com/
Grand View Research is a consulting and market intelligence firm that provides industry studies and consultancy reports in various industries.
Having research activities that relate to Pune, it provides in-depth studies that encompass market sizing, growth estimates, and competitiveness. The clients the company assists are in the industry of healthcare, energy, manufacturing, and technology. It incorporates both primary and secondary research methods in its overall reports.
Grand View Research enables businesses to recognise opportunities, reduce risks, and come up with effective expansion strategies by offering strategic insights and future projections.
- Industry: Market Intelligence & Consulting
- Company Size: 200–500 employees
Services Offered:
- Industry trend analysis
- Global market forecasts
- Competitive intelligence
- Sector-specific research reports
- Data modeling and analytics
- Market opportunity assessment
- Strategic consulting services
- Customised research solutions
6. Fact.MR
- Address: IndiaLand Global Tech Park, Zone 3, Unit UG-1, Behind Grand HighStreet, Phase 1, Hinjawadi, MH, Pune – 411057, India
- Phone: +1 (628) 251-1583
- Founded: 2017
- Website: https://www.factmr.com/
Fact.MR is a defense market research and consulting company that is reputed for providing adapted and syndicated research reports. Recognized among leading market research companies in Pune, the company provides in-depth market analysis, evaluation of trends, and industry forecasting, serving clients from its operations in Pune.
Fact.MR specialises in offering practical information that assists companies in making better decisions and developing strategies. It deals with industries including automotive, chemicals, consumer goods, and healthcare.
Fact.MR helps organisations comprehend market dynamics and gain competitive advantages through a combination of advanced analytics and strong industry knowledge.
- Industry: Market Research & Forecasting
- Company Size: 200–500 employees
Services Offered:
- Syndicated research reports
- Custom research projects
- Market opportunity analysis
- Industry forecasting
- Competitive benchmarking
- Consumer demand studies
- Strategic consulting
- Data analytics services
Suggest Read:-
7. Precision Business Insights
- Address: Pune, Maharashtra, India
- Phone: +1-866-598-1553
- Founded: 2017
- Website: https://www.precisionbusinessinsights.com/
Precision Business Insights is a research company based in Pune that provides market intelligence solutions on a customised basis. It operates in the healthcare, pharmaceutical, chemical, and technology industries.
The company offers strategic advisory services, consulting services and syndicated reports. High data accuracy and industry experience also make Precision Business Insights a strong partner that enables organisations to recognise opportunities of growth and to plan the business strategies to optimise.
Its research approach combines both primary research and expert interviews with advanced analytics to provide credible and practical data.
- Industry: Healthcare & Technology Research
- Company Size: 51–200 employees
Services Offered:
- Healthcare market research
- Pharmaceutical industry analysis
- Technology trend studies
- Custom consulting solutions
- Market sizing and forecasts
- Competitive intelligence
- Strategic growth advisory
- Data-driven insights
8. Absolute Reports
- Address: Office No.- B, 2nd Floor Icon Tower, Baner – Mhalunge Road, Baner, Pune 411045 Maharashtra, India
- Phone: +1 (888) 690-5999
- Founded: 2015
- Website: https://www.absolutereports.com/
Absolute Reports is a market research firm that provides in-depth industry reports and business intelligence solutions and is recognized among leading market research companies in Pune.
It has its headquarters in Pune and offers global market forecasting, competition analysis, and strategic intelligence. The company assists decision-makers with detailed information related to different industries, such as manufacturing, healthcare services, and consumer goods.
Its research methodology combines quantitative data analysis with deep industry expertise. Absolute Reports helps organisations stay ahead of market trends and make informed investment decisions.
- Industry: Global Market Intelligence
- Company Size: 51–200 employees
Services Offered:
- Industry research reports
- Market size estimation
- Growth forecasting
- Competitive landscape analysis
- Sector trend studies
- Custom report solutions
- Business intelligence services
- Strategic planning insights
9. Verified Market Research
- Address: Office no : 8th floor, AP81, N Main Rd, near Hard Rock Cafe, Mundhwa, Pune – 411036
- Phone: +61 485 860 968
- Founded: 2016
- Website: https://www.verifiedmarketresearch.com/
Verified Market Research is an organisation providing syndicated and customised research services aimed at assisting business enterprises to find their way through competitive markets.
The company operates, and with a connection to Pune it provides detailed market size estimates, industry forecasts and competitor analysis. It also serves the industries in IT, health, energy, and consumer goods.
Through sound research methodology and outstanding analytics, Verified Market Research offers strategic information, which facilitates informed decision-making and sustainable development.
- Industry: Market Research & Analytics
- Company Size: 200–500 employees
Services Offered:
- Market segmentation analysis
- Industry forecast reports
- Competitive benchmarking
- Custom consulting research
- Data analytics solutions
- Consumer behavior insights
- Strategic advisory services
- Emerging market studies
10. SG Analytics
- Address: 601 & 602, 6th Floor, 2nd Wing, Cluster C, DP Farms Road, EON Free Zone, Kharadi, Pune 411014, Maharashtra , India
- Phone: (646) 701-0092
- Founded: 2007
- Website: https://www.sganalytics.com/
SG Analytics is a data analytics and research company based in Pune and has clients worldwide across sectors such as BFSI, healthcare, technology, and retail. It is also recognized among leading market research companies in Pune for delivering data-driven business insights.
The services offered by the company include market research, investment research, ESG analytics, and data management. With a reputation for integrating high-level analytics and strong business knowledge, SG Analytics assists companies in extracting actionable insights from complex data.
Its technology-based methodology facilitates strategic decision-making, risk evaluation, and business optimization. With a strong global presence, SG Analytics plays an influential role in Pune’s growing analytics and research ecosystem.
- Industry: Data Analytics & Research
- Company Size: 1,000–5,000 employees
- Founder: Sushant Gupta
Services Offered:
- Market research services
- Investment research support
- ESG analytics
- Data management solutions
- Business intelligence services
- Risk analysis
- Competitive intelligence
- Advanced analytics consulting
11. Ricerca Alfa
- Address: Unit No 326, Gera Imperium Alpha, Grant Road, Kharadi, Pune 411014
- Phone: +91 90213 50030
- Founded: 2018
- Website: https://www.ricercaalfa.com/
Ricerca Alfa is a Pune-based market research and consultancy company that provides customised research reports and syndicated research reports. The sectors covered by the company include healthcare, chemicals, energy, manufacturing and technology.
It focuses on market sizing, competitive analysis, and industry forecasting in order to assist businesses determine emerging opportunities. Ricerca Alfa provides credible and practical information by integrating fundamental research, expert interviews and comprehensive data analysis.
Its customer-centric methodology also guarantees a personalized research solution, which can be used to make informed business choices and long-term strategic development.
- Industry: Market Research & Consulting
- Company Size: 51–200 employees
Services Offered:
- Industry-specific research reports
- Market opportunity assessment
- Competitive analysis
- Trend forecasting
- Strategic advisory services
- Custom consulting projects
- Data analytics solutions
- Business intelligence services
12. Genius Research
- Address: 363, Sai Emerald Building, Off no. 302, 4th Floor, Opp. Gokhale Hall, Narayan Peth, Pune – 411030
- Phone: (+91) 9822860066
- Founded: 2013
- Website: http://geniusresearch.in/index.html
Genius Research is a market research company located in Pune and is recognized among the leading market research companies in Pune, offering qualitative and quantitative research services. It helps businesses conduct consumer surveys, focus groups, brand research, and competitive research.
The company strives to ensure that organisations are able to gain deep knowledge about customer behavior, preferences, and market demand. Genius Research supports marketing and product development programs by providing reliable data and actionable insights.
Its systematic research practices and strong understanding of local markets make it an attractive partner for businesses that need to make informed, data-driven decisions in competitive environments.
- Industry: Market Research & Field Studies
- Company Size: 51–200 employees
Services Offered:
- Consumer surveys
- Focus group research
- Brand perception studies
- Product testing research
- Competitive intelligence
- Market feasibility analysis
- Data collection services
- Strategic insights reporting
13. Excelsior Research Pvt. Ltd.
- Address: Shoppers Orbit Mall, Office Number 316, 3rd Floor, Vishrantwadi Pune 411015
- Phone: +91 9049221052
- Founded: 2015
- Website: https://excelsiorresearch.com/
Excelsior Research Pvt. Ltd. is a research company based in Pune that provides industry intelligence reports and customized research solutions. The company is a service provider to clients in the areas of healthcare, technology, industrial and consumer.
It aims at providing in-depth market analysis, growth projections and strategies. Excelsior Research provides quality findings through its extensive research methodologies and data validation procedures to help businesses reduce risks and maximise on business opportunities.
Its approach of quality and client satisfaction makes it a reliable collaborator on research in the competitive business environment of Pune.
- Industry: Market Intelligence & Consulting
- Company Size: 51–200 employees
Services Offered:
- Custom research solutions
- Industry analysis reports
- Market sizing studies
- Competitive benchmarking
- Growth strategy consulting
- Data-driven insights
- Forecast modeling
- Business advisory services
14. Maximize Market Research Pvt. Ltd.
- Address: 2nd Floor, Navale IT park Phase 3 Pune Bangalore Highway, Narhe, Pune, Maharashtra 411041, India
- Phone: +91 9607365656
- Founded: 2017
- Website: https://www.maximizemarketresearch.com/
Maximize Market Research Pvt. Ltd. is a consulting and market research firm headquartered in Pune and is widely recognized among the leading market research companies in Pune for its industry reports and strategic advisory services.
It functions to deliver market intelligence, competitive intelligence, and growth predictions across industries such as healthcare, IT, chemicals, and consumer goods. The company combines advanced data analytics with professional expertise to provide comprehensive research solutions.
Maximize Market Research helps organisations make confident and data-driven strategic decisions through customised studies and syndicated reports.
- Industry: Consulting & Market Research
- Company Size: 200–500 employees
Services Offered:
- Industry trend analysis
- Market forecasting
- Competitive intelligence
- Custom research reports
- Strategic advisory services
- Growth opportunity assessment
- Data analytics solutions
- Sector-specific consulting
15. GBS Research & Consulting
- Address: Off No 201-202, 2nd Floor Aarambh Commercial Complex, IVY Estate, Road, Off Pune-Nagar Road, Wagholi, Pune 412 207
- Phone: +91 95450 48050
- Founded: 2018
- Website: https://gbsresearch.com/
GBS Research and Consulting is a market intelligence company that is based in Pune and provides custom research and consulting services. The company offers benchmarking of the competition, analysis of the market and industry opportunities.
Offering services to clients in various industries, GBS is aimed at providing practical insights that assist in expanding the business and planning its strategies. Its methodology of research is a combination of thorough data analysis and industry knowledge to guarantee proper findings.
GBS assists organisations in making informed decisions and creating sustainable competitive advantage by assisting them to comprehend market trends and customer dynamics.
- Industry: Market Intelligence & Advisory
- Company Size: 51–200 employees
Services Offered:
- Industry research reports
- Competitive analysis
- Market opportunity studies
- Strategic consulting
- Consumer insight analysis
- Business intelligence services
- Customised research solutions
- Data-driven growth strategies
Ending Thoughts
In conclusion, the top 15 market research companies in Pune play a vital role in helping businesses navigate competitive and rapidly changing markets. With expertise in data analytics, consumer insights, industry research, and strategic consulting, these firms empower organisations to make informed and confident decisions.
Their ability to combine technology, research methodologies, and industry knowledge ensures accurate and actionable insights. Whether supporting startups or large enterprises, Pune’s research firms contribute significantly to business growth and innovation. Choosing the right market research partner can enhance strategy, reduce risks, and unlock new opportunities for long-term success and sustainable development.
FAQs
Why Is Pune a Growing Hub For Market Research Companies?
Pune offers a strong talent pool, IT infrastructure, and a thriving startup ecosystem, making it ideal for research and analytics firms.
What Services Do Market Research Companies In Pune Provide?
They offer services such as consumer research, competitive analysis, surveys, data analytics, brand research, and industry forecasting.
How Do Market Research Firms Help Businesses?
They provide data-driven insights that help companies understand customer behavior, reduce risks, and make informed strategic decisions.
Do Pune-Based Research Firms Serve International Clients?
Yes, many firms in Pune work with global clients across various industries and markets.
