It is one of the most effective methods of contacting the customers and expanding your business. No matter whether you have a small store or a large business, by sending emails to your customers, you can maintain contact. Not all people can easily send emails to hundreds or thousands of people because lack of the proper tools. Email marketing tools come in at that.
All is easy and quick with such tools. They assist you in making beautiful email messages, mailing them to a large number of users at the same time, and follow up on the effectiveness. This article will discuss the 10 best email marketing tools that would help your business grow.
What Are Email Marketing Tools?
Email marketing tools refer to the special software programs that assist businesses in sending email messages to their customers. Remember to consider them as your email assistant. The tools allow sending thousands of emails in one click, as opposed to sending one email with your standard email account. They are templates, which exhibit readymade templates and do not require a designer.
It is easy to add pictures, colors, and buttons. Another thing that can be done with these tools is to organize your customer list, email later, and view who opened your emails. Several email marketing software give you the option of testing various variants of email messages to determine which one is more effective. They would feel like having a full-fledged marketing company in a single software.
Why Look for Email Marketing Tools?
1. Save Time and Effort: It is too expensive in terms of time to email hundreds of individuals manually.
2. Look More Professional: These tools offer you beautiful templates whose emails are appealing.
3. Track Your Results: You can be able to see who opened the email and links.
4. Reach More People: Dispatches thousands of emails simultaneously without any inconvenience or delays.
5. Grow Your Business: Email marketing is good, and it helps in bringing more customers and boosts sales in a short time.
Benefits of Using Email Marketing Tools
1. Easy to Use: The majority of the tools are easy to use, despiteyour are not tech-savvy at all.
2. Save Money: Email marketing is cheaper compared to traditional media such as TV or print.
3. Personalize Messages: It is easy to add names of customers and send personalized material.
4. Automate Everything: One time only set up emails, and they automatically send at the appropriate time.
5. Better Organization: Ensuring that you keep all your contacts in a single location is easy to keep them in one place.
Also Read: Best Sales Automation Software
Top 10 Email Marketing Tools
1. Mailchimp
Mailchimp is among the email marketing tools that have enjoyed global popularity. It is used by millions of businesses on a day-to-day basis. It began as a mere email utility but has come with numerous features. The drag-and-drop email editing tool does not require you to know how to create emails. Another useful service is Mailchimp, which allows you to maintain your contact list and separate it into groups. It enjoys the automation characteristics of dispatching an email on the basis of customer activities.
The platform gives more detailed reports of the number of people who opened your emails and clicked links. There are also a variety of other tools integrated with Mailchimp, such as WordPress, Shopify, and social media. It is simple since it has a free option, which allows one to send 500 emails in a month.
Key Features
- Drag-and-drop email builder
- Automation and scheduling functions.
- Comprehensive systems analytics and reports.
Pros
- Free plan available
- Very easy to use
- Great template collection
Cons
- Gets expensive for growth
- Limited automation on free
- Customer support may be enhanced.
Best For: Beginners
Pricing: Free plan available; Paid plans start at $13/month
Website: https://mailchimp.com
2. Constant Contact
Another good alternative product of email marketing tools is Constant Contact, particularly ideal for small businesses. It is very stable as it has been in existence for a long time. The system has hundreds of flexible and ready-made professional email templates that are easy to customize. Constant Contact also has good customer support with live chat, telephone, and email support.
The event management tool is one of the distinctive features that allows one to create and market events via email. The platform has a mailing list management software that assists you in managing contacts effectively. Another idea is that you may develop sign-up forms for your website to expand your email list. Constant Contact has email profiling services that allow sending various messages to various groups. The reporting features will demonstrate to you the real-time campaign results.
Key Features
- On hundreds of professional templates.
- Tools of event marketing management.
- Good customer service alternatives.
Pros
- Great for beginners
- Strong customer support
- Easy list management
Cons
- No free plan
- Weak automation characteristics.
- A bit expensive compared to
Best For: Small businesses
Pricing: Starts at $12/month with a 60-day free trial
Website: https://www.constantcontact.com
3. Sendinblue (Brevo)
Sendinblue (formerly Brevo) is a powerful email marketing service that has numerous features available. It is ideal in business where email marketing is not sufficient. You can also send SMS messages to customers that are sent along with an email. The site also incorporates the email drip campaign features, which list a sequence of emails automatically. You can configure workflows, send emails depending on the behavior of the customers.
Sendinblue also has a highly liberal free plan that allows sending an unlimited number of emails to 300 contacts. It has a CRM system to handle customer relationships as well. You are able to make gorgeous landing pages with no code. The email builder is ridiculously simple to use. Sendinblue also has transactional email options where confirmations of orders and receipts can be sent.
Key Features
- Email and SMS marketing
- Available workflows in marketing automation.
- Built-in CRM system
Pros
- Generous free plan
- SMS marketing included
- Great automation features
Cons
- Interface can be confusing
- Daily sending limits apply
- Some features need learning
Best For: Growing-businesses
Pricing: Free plan available; Paid plans start at $25/month
Website: https://www.brevo.com
4. GetResponse
GetResponse is a full-featured marketing platform capable of providing great email marketing. It has been assisting businesses even more than 20 years. The platform provides all the features of successful email marketing campaigns. GetResponse will provide email A/B testing tools that will allow you to test subject lines and email content.
You will be able to see which one works better and utilize it in your campaign. The workflow builders are highly developed automation features. The site allows you to host webinars without going outside the site to host them. Landing page builders and conversion funnels are also included in GetResponse.
Key Features
- Highly developed automation development software.
- Webinar hosting features comprised
- Landing page creation tools
Pros
- Complete marketing solution.
- Great automation features
- Webinar feature included
Cons
- Can be overwhelming
- Pricing gets high quickly
- Learning curve exists
Best For: Marketers
Pricing: Starts at $19/month with a free trial
Website: https://www.getresponse.com
5. ActiveCampaign
ActiveCampaign is reputed to use the best automation functionality in email marketing applications. It is ideal in commercial ventures where the aim is to have advanced marketing automation. The platform can store email advertising, automation, sales, and CRM in a single location. The automation workflows can be complex, and they are triggered by the activities of customers.
ActiveCampaign has superior email segmentation in that it classifies your target audience into particular divisions. This is because you are able to deliver highly focused messages to the correct individuals. It also has a predictive feature where emails are sent at the most optimum time. Machine learning assists in the improvement of your campaigns over time. ActiveCampaign has more than 850 applications and integrations.
Key Features
- Expert marketing automation processes.
- Built-in CRM functionality
- Predictive send technology.
Pros
- Excelling in automation possibilities.
- Superb segmentation alternatives.
- Great integration options
Cons
- More expensive option
- Complex for beginners
- Steep learning curve
Best For: Advanced users
Pricing: Starts at $29/month with a free trial
Website: https://www.activecampaign.com
6. ConvertKit
ConvertKit is created to suit creators such as bloggers, podcasters, and YouTubers. It is also among the easiest email marketing solutions. The interface has not been crowded with irrelevant functions. ConvertKit is aimed at assisting you in creating an audience and establishing contact with it. You are able to make basic landing pages and sign-up forms without difficulties.
The automation provided is graphical and comprehensible. You have the option of tagging subscribers according to their interests and actions. ConvertKit has email drip campaign tools that develop your audience as time goes by. Through the platform, the sale of digital products is easily achieved to your subscribers. You are able to segment your audience without having to make several lists.
Key Features
- Graphical automation building interface.
- Tag-based system of subscriber organization.
- Creator-to-creator features included
Pros
- Very simple interface
- Great for creators
- Great deliverability rates.
Cons
- Limited template options
- Basic reporting features
- Higher price point
Best For: Creators
Pricing: Free plan for up to 300 subscribers; Paid starts at $15/month
Website: https://convertkit.com
7. Moosend
Moosend is a cost-effective email marketing service that is not skimmed. It suits small enterprises and start-ups with a limited budget. Moosend has powerful features, although it is budget-friendly. The email editor is a drag-and-drop that is user-friendly. You receive a variety of new-age and reactionary email templates. Moosend also has superior email segmentation capabilities to reach a particular audience.
The automation options allow you to design welcome emails, cart abandonment, and so on. Email A/B testing tools can be run to optimize the campaigns. The platform offers real-time analytics and reports. Landing page development is also provided at no additional cost in Moosend.
Key Features
- Low-cost pricing schemes are provided.
- High-quality segmentation options.
- E-commerce integration characteristics.
Pros
- Very affordable pricing
- Powerful automation was included.
- Great for e-commerce
Cons
- Smaller template library
- Lesser-known brand
- Fewer integrations are available.
Best For: Startups
Pricing: Free plan for 1,000 subscribers; Paid starts at $9/month
Website: https://moosend.com
8. AWeber
AWeber is an email marketing solution that is one of the most reputable and the oldest. It has been in the service of businesses since 1998. AWeber has been reputed to have high deliverability rates and high reliability. The site provides an easy drag-and-drop email designer with numerous templates.
Professional-looking emails can be made within minutes, even without the ability to design emails. AWeber has email list management software functions to manage your contacts. The automation is used to send welcome series and follow-up emails automatically. You are able to make sign-up forms and landing pages to expand your list. Weber is connected to the most popular tools and platforms.
Key Features
- Trusted since 1998, reliability
- Huge email delivery rates
- Easy automation setup
Pros
- Very reliable service
- Great deliverability rates
- Excellent customer support
Cons
- Outdated interface design
- Weak, comparatively less automation.
- Gets expensive quickly
Best For: Reliability
Pricing: Free plan for 500 subscribers; Paid starts at $15/month
Website: https://www.aweber.com
9. MailerLite
MailerLite is a free and easy email marketing system that is ideal for the novice user. It provides all the necessary functions without abusing users. The interface is neat and up to date, and extremely user-friendly. The drag-and-drop editor can be used to create beautiful emails. MailerLite has a variety of professionally designed templates that are mobile responsive.
The platform has email segmentation features in order to target certain groups of subscribers. You will be able to establish automation processes for welcome emails and drip campaigns. Landing page and website builders are also incorporated in MailerLite. The pop-up and form builder assist in building up email list.
Key Features
- Clean and modern interface
- Landing page designer is also included.
- Generous free plan offered
Pros
- Very affordable pricing
- Easy to use
- Good free plan
Cons
- Minimal integrations on offer.
- Basic automation features
- Fewer advanced features
Best For: Simplicity
Pricing: Free for up to 1,000 subscribers; Paid starts at $10/month
Website: https://www.mailerlite.com
10. HubSpot Email Marketing
HubSpot Email Marketing belongs to the HubSpot marketing family. It is one of the most advanced email marketing programs. The free version has numerous features, which are charged by the other platforms. The professional emails can be created with the help of the easy drag-and-drop editor. HubSpot has robust CRM capabilities, which store the details of each customer.
The email listing software has the capabilities of smart segmentation. Email communications can be customized on the basis of the customer data and behavior. HubSpot provides advertising robots not only on email but also on social media and the web.
Key Features
- Full-scale integration of the marketing platform.
- Built-in CRM is included for free.
- High levels of customisation.
Pros
- Powerful free plan
- All-in-one solution
- Excellent CRM integration
Cons
- Complex for beginners
- Expensive paid plans
- Can be overwhelming
Best For: Integration
Pricing: Free plan available; Paid plans start at $20/month
Website: https://www.hubspot.com
Future of Email Marketing Tools
1. AI Will Improve: Artificial intelligence will compose more effective emails and predict the behavior of customers.
2. More Personalization: The applications will automatically send out highly personalized content to every subscriber.
3. Better Mobile Experience: The email designs will touch on mobile users more than ever before.
4. Interactive Emails: They will consist of games, surveys, and shopping in emails.
5. Privacy Focus: The tools will be more oriented to data protection and the privacy of the customers.
Conclusion
Any business desiring to expand and prosper must have email marketing tools. They simplify email marketing and make it quick and efficient. We have talked about the 10 best email marketing tools that would help your business. All the tools have their advantages, and they would be appropriate for different requirements. Mailchimp and andMailerlites are user-friendly with their user-friendly interfaces.
ActiveCampaign and GetResponse provide advanced automation to sophisticated users. AWeber is reliable but expensive, whereas Moosend is cheap. ConvertKit fits creators in the best way, and HubSpot provides full compatibility.
Select the email marketing tools that suit your budget, level of skill, as well as your business needs. Begin by trying out with a free trial. At this point, remember that the right email marketing tools can change your business and help you reach better contact with customers. Get your tool now and begin building your email list!
FAQs
Q1: What are email marketing tools?
The email marketing tools are software tools that assist businesses in sending marketing emails to a large audience with functions such as templates, automatio,n and analytics.
Q2: Are email marketing solutions costly?
Several email marketing software providers have free optionsforn small lists. They have a paid plan that costs between $10-15 per month, depending on its features and the number of subscribers required.
Q3: Are email marketing tools easy to use for beginners?
Yes, the majority of the modern email marketing technologies are built around the novice-friendly drag-and-drop editors, preset templates, and a straightforward interface, which does not require any technical knowledge.
Q4: What is marketing tool segmentation in emails?
Segmentation of email messages refers to the act of organizing your email list into smaller segments or groupings according to your interests, behavio,r or demographics so that you can send more relevant messages.
Q5: Am I supposed to possess the skills of coding so that I can use these tools?
No, you do not require any coding knowledge. Each of the email marketing tools listed has visual editors in which you just “drop and drag” the content to form emails.
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